What is "Challenging Life"
What does ‘Challenging Life’ mean to you?
Our slogan was created in the midst of a discussion between 3 men who came together to co-create something spectacular. We all had our own unique ideas and for the most part of our conversations there was more butting heads than actual creating being done, but in that madness this slogan came to me, “Challenge Life”…… Life was challenging me at these moments to truly make sure I really wanted this, and it does so in everything we set out to achieve, to push us into breaking points, to bring us down to our bare naked essence, and in some cases lying in a puddle of our own blood sweat and tears asking ourselves why we began to do it in the first place.